The LEAF filter frame, assembled prototype
It's not rocket science.

Liberate your air.

LEAF ships straight to your door in a slim, refillable design — no bulky boxes, no guesswork, no shipping air across the country. Just a smarter, simpler home air routine.

90% of time is spent indoors2–5x more indoor pollutants than outdoor75% say air quality affects their health70% of households own a pet80% less waste vs. traditional filters
In summary

Traditional filters are difficult to shop, costly and wasteful, and non-personalized.

Difficult to Shop.

Terminology is difficult to understand and compare — MPR, MERV, FPR ratings that mean little to most homeowners standing in a 20-foot aisle.

Costly & Wasteful.

Over half the COGS of a traditional filter comes from shipping and packaging. They ship inefficiently and can't compress, fold, or overly stack.

Non-Personalized.

The purchase model doesn't accommodate for shifts in air preference or quality.

Home Air
Quality
Pets
Children
Air filtration isn't static. It's dynamic.

Meet the LEAF air filter.

REFILLABLE

Slim & shippable

A refill design that saves time and money — and cuts waste by up to 80% versus traditional filters.

PURPOSE-BUILT

Made for the job

No gimmicks. Every part exists to make filtration simpler — for you, not the manufacturer's shelf.

PERSONAL

Built for your home

Personalized for your unique space, pets, and air quality goals — not a generic aisle pick.

Size matters

Six steps. One simple routine.

01
Guided online selection on a laptop

Guided selection

Walk through a quick online setup to match a filter to your home.

02
LEAF slim shipping box next to the frame and filter

It arrives, flat

Your LEAF frame and filter ship directly to you in a thin-profiled box.

03
One-time assembly of the LEAF frame and filter media

One-time assembly

Snap the frame together once, then drop the filter in.

04
LEAF filter inserted into a home furnace

Install & breathe

Insert into your HVAC system — no wrong way to put it in.

05
Collapsing the used filter to seal in dirt

Refill arrives

Collapse the old filter to seal in the dirt when the new one shows up.

06
Tossing the collapsed filter into a waste bin

Toss & repeat

Into the bin — no wrestling with an oversized, dirty filter.

We guarantee it.

Traditional filters can't compress, fold, or stack — so manufacturers end up shipping air around the country, and over half the product cost goes to shipping and packaging alone.

LEAF's slim, purpose-built design collapses the box, not the price. Lower shipping and inventory costs mean a leaner freight bill — and a filter that shows up direct to your door, ready when you are.

"Liberate your air. Not your wallet."
FREIGHT COST PER UNIT
$8.50
Traditional box
LEAF slim direct-ship box
$3.80
LEAF, direct-ship
Feature overview

Built with a handful of small, deliberate ideas.

Mag-Seal

Top and bottom magnets make filter replacement quick and reliable, every time.

Airflow Anyway

Bi-directional design means there's no wrong way to put it in.

AirScrubber Technology

Layered media captures large and small debris naturally — no electrostatic boost needed.

Click Connect

A patent-pending frame setup you do once, for good — one-time for all-time.

Pleat Pack

Opens to fit perfectly, then collapses flat once expired for easy, no-mess disposal.

Airlock Grips

Tapered clamps on each side hold tight, so all your air actually passes through the filter.

Breathe responsibly

It's not rocket science. It's just better air.

Shop LEAF
Direct to your door · Subscription-ready · Up to 80% less waste